scary as it might be, it is a fact, it is being used…so one might just as well stay on top of things…I am, off course, talking about Neuromarketing
I read Neuromarketing – Understanding the buy button of the brain. 300 pages that I raced through, finding myself baffled by simplicity and easy to follow blatant effectiveness.
A true no-brainer…
How to reach the decision-making brain, and understanding what stimuli this part of the brain needs to decide in your favor.
read more on the authors blog here…
What would YOU need to to be convinced?
My notes so far on the subject
Old Slogan:
Homeless. PLEASE HELP!
New Slogan:
What if YOU where hungry!?
Brain 3 layers
New – rational
Middle – emotional
Old – (me) decision maker
Six old-brain stimuli
- Selfcentered
- Contrast
- Tangible Input
- The beginning and the end
- Visual stimuli
- Emotion
Principles of effective communication
- Suspend judgment
- Listen deeply
- Challenge assumptions
- Inquire and reflect
Pain x Claim x Gain x (Old brain)3
- Diagnose the Pain
- Differ your claim
- Demonstrate your gain
- Deliver to old brain
another blog on the same topic, neurosciencemarketing.com/blog
1 Response to What the brain likes…
Project Implicit | vevmedia.net/blog
August 28th, 2008 at 13:18
[...] spoke with some of my colleagues about my fascination of Neuromarketing and the book Blink was recommended to me [...]