vevmedia.net/blog » Thoughts http://vevmedia.net/blog If we don't change direction soon, we'll end up where we're going. Sat, 07 Jan 2012 03:42:19 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 the secret powers of time http://vevmedia.net/blog/the-secret-powers-of-time/ http://vevmedia.net/blog/the-secret-powers-of-time/#comments Thu, 26 Aug 2010 16:31:22 +0000 vevmesteren http://vevmedia.net/blog/?p=1457

thanks @poutch

]]> http://vevmedia.net/blog/the-secret-powers-of-time/feed/ 0 a declaration of a independence : bright idea indeed http://vevmedia.net/blog/a-declarion-of-a-independence-bright-idea-indeed/ http://vevmedia.net/blog/a-declarion-of-a-independence-bright-idea-indeed/#comments Mon, 22 Feb 2010 20:03:02 +0000 vevmesteren http://vevmedia.net/blog/?p=1361

Googling for John Perry’s online manifesto brought up this article and interview with Jaron Lanier. Well worth reading and listening into.

As for the declaration of independence itself, here you go:

Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.
– John Perry Barlow, “A Declaration of the Independence of Cyberspace”

where did I hear of it, you ask? Why, in a bbc documentary of course…

]]> http://vevmedia.net/blog/a-declarion-of-a-independence-bright-idea-indeed/feed/ 0 Prediction vs Deduction (or referencing) http://vevmedia.net/blog/prediction-vs-deduction-comparison/ http://vevmedia.net/blog/prediction-vs-deduction-comparison/#comments Tue, 26 Aug 2008 14:26:37 +0000 vevmesteren http://www.vevmedia.net/blog/?p=316 Some continued thoughts about my new found obsession. After having watched the two videos of the previous post.

The brain is not taking decisions based on experience but based on prediction. You will turn the doorknob, no matter where on the the door it is, we are predicting the door will open by turning the doorknob.

What we do not see, but assume, our brain creates. Living experience in real, and re-livng the same experience by thought, triggers the same areas in the brain. What then, one should ask, is real?

While sitting down, you predict that the chair will catch your bum, not that you will fall as a result of someone pulling away your chair. Nor do you calculate your weight and mass and if the chair will be able to support you. You sit down, predicting the outcome…

Apply this logic to AI and communication and we are moving in the right direction.

Always move, and always move forward, in either of the the 360 radius. Always choose the Geodesic, and your chosen path is the most efficient.

The mind’s foremost task is not to deduct, but to predict…

]]> http://vevmedia.net/blog/prediction-vs-deduction-comparison/feed/ 0 What the brain likes… http://vevmedia.net/blog/where-the-brain-and-the-market-meet/ http://vevmedia.net/blog/where-the-brain-and-the-market-meet/#comments Thu, 21 Aug 2008 20:47:08 +0000 vevmesteren http://www.vevmedia.net/blog/?p=312 Neuromarketing - a no-brainerscary as it might be, it is a fact, it is being used…so one might just as well stay on top of things…I am, off course, talking about Neuromarketing

I read Neuromarketing – Understanding the buy button of the brain. 300 pages that I raced through, finding myself baffled by simplicity and easy to follow blatant effectiveness.

A true no-brainer…
How to reach the decision-making brain, and understanding what stimuli this part of the brain needs to decide in your favor.

read more on the authors blog here…

What would YOU need to to be convinced?

My notes so far on the subject

Old Slogan:
Homeless. PLEASE HELP!

New Slogan:
What if YOU where hungry!?

Brain 3 layers
New – rational
Middle – emotional
Old – (me) decision maker

Six old-brain stimuli

  1. Selfcentered
  2. Contrast
  3. Tangible Input
  4. The beginning and the end
  5. Visual stimuli
  6. Emotion

Principles of effective communication

  1. Suspend judgment
  2. Listen deeply
  3. Challenge assumptions
  4. Inquire and reflect

Pain x Claim x Gain x (Old brain)3

  1. Diagnose the Pain
  2. Differ your claim
  3. Demonstrate your gain
  4. Deliver to old brain

another blog on the same topic, neurosciencemarketing.com/blog

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