One goal that Mark and I set ourselves was that the site was to be fully Search engine optimized. That part was my job. I added a multitude of tools to the Shanti CMS like autogeneration of a sitemap (that is resubmittted) upon content updates, HTML only page generation linked to the SWFaddress library etc. And I am really happy today as I see that this really payed off.

"Marketel" googled

First off, we got site links. Those links showing right below the Page Title, letting users access pertinent content directly. This is something that is generated by Google, only if the robot deems the site pertinent. Well I guess our code was good enough for them.

The number of pages indexed:
Google: 228
Bing: 164

Including these two as well just for show:
Altavista: 477
AlltheWeb: 479

I am really happy with the result here. So I felt like sharing. Feel free to get in touch if you think your site needs some more Search Engine Friendlier PHP.

The Flash (9, AS3) front end draws its data of a database managed and maintained through my own Shanti CMS (the db Structure remains the same as well). The data is fed to Flash via AMFPHP.
We also added SWF address into the mix allowing deeplinking within the site. I also completed a script for SEO google friendly content so that deeplinks can be properly indexed. As of yet, this function remains on the DEV server as Frieda came along. But as such the function is tested ready and true, and it will be my first order of business when back in action.

Just felt like that the news needed spreading, as this site had been in the making for quite some time. I remember hearing talk of a new web site back when I first started @ Marketel for the first time back in 2006 there was already talk of a new website. Many-an Art Director tried his and her luck, but to no avail. Nothing ever materialized. Funny how that goes. It took a determined president and way to little time to push it through. We had, admittedly, been dabbling on the project since the beginning of the summer. But there was no serious production time allocated to the project until Jaques Duval made it clear that he needed a new site, and he needed it pronto. He had a big announcement to make, both internally and externally and for it, a new web site was needed. The two weeks running up to the launch, Marc-Antoine and I clocked in at well above one hundred hours, but to no avail. so instead of launching a half finished product the launch was postponed, the press release, was not.

But look at us now, a good looking site. Deeplinkable, downloaded lightning fast (the site totals at below 200 Kb) and running smooth as a kitten. A result of a couple of late nights, honest hard work, and wayyyyy too much StHubert. But looking at it now I was well worth. With google analytics telling me that many visitors like what they are clicking, and a row of up-coming extensions I think we can be quite happy with the out come. The outcome, which, from the start, we wanted to be a framework that both Front- and Back-end could be taken on and easily implemented in any up-coming productions…

we rock!

and others think so too…