vevmedia.net/blog » neuroscience http://vevmedia.net/blog If we don't change direction soon, we'll end up where we're going. Sat, 07 Jan 2012 03:42:19 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Stepping inside the brains reality http://vevmedia.net/blog/neuro-computing/ http://vevmedia.net/blog/neuro-computing/#comments Thu, 15 Oct 2009 17:49:12 +0000 vevmesteren http://vevmedia.net/blog/?p=1042

]]> http://vevmedia.net/blog/neuro-computing/feed/ 0 all things brainy http://vevmedia.net/blog/all-things-brainy/ http://vevmedia.net/blog/all-things-brainy/#comments Wed, 22 Jul 2009 23:57:27 +0000 vevmesteren http://vevmedia.net/blog/?p=988 TED
A couple of months back I posted quite a bit about a new found source of inspiration of mine. Neuroscience. Included in my post where many videos to TEDtalks. Well it is TED time again, and, sadly, I am not there. So I am as so many of us, confided to following TED on the web. One of today’s speakers: Henry Markram caught the BBCs attention, and thus mine. He is director of Blue Brain, a supercomputing project that can model components of the mammalian brain to precise cellular detail — and simulate their activity in 3D. Soon he’ll simulate a whole rat brain in real time.

more @ news.bbc.co.uk
this years TED talks

]]> http://vevmedia.net/blog/all-things-brainy/feed/ 0 Charlie Rose speaks with Malcolm Gladwell http://vevmedia.net/blog/charlie-rose-speaks-with-malcolm-gladwell/ http://vevmedia.net/blog/charlie-rose-speaks-with-malcolm-gladwell/#comments Thu, 08 Jan 2009 14:05:54 +0000 vevmesteren http://vevmedia.net/blog/2009/01/08/charlie-rose-speaks-with-malcolm-gladwell/ It’s been a while since last summer’s Neuroscience and behavioral obsession. Well Gladwell speaks with Charlie Rose here, and he’s got things to say, Enjoy!

]]> http://vevmedia.net/blog/charlie-rose-speaks-with-malcolm-gladwell/feed/ 1 IBM to build brain-like computers http://vevmedia.net/blog/ibm-to-build-brain-like-computers/ http://vevmedia.net/blog/ibm-to-build-brain-like-computers/#comments Fri, 21 Nov 2008 16:35:22 +0000 vevmesteren http://vevmedia.net/blog/?p=595 http://news.bbc.co.uk/go/rss/-/2/hi/science/nature/7740484.stm“IBM has announced it will lead a US government-funded collaboration to make electronic circuits that mimic brains.”
more on the BBC

Reminds me of the TEDtalk by Kwabena Boahen

]]> http://vevmedia.net/blog/ibm-to-build-brain-like-computers/feed/ 0 Project Implicit http://vevmedia.net/blog/project-implicit/ http://vevmedia.net/blog/project-implicit/#comments Thu, 28 Aug 2008 17:18:28 +0000 vevmesteren http://www.vevmedia.net/blog/?p=320 Project Implicit® I spoke with some of my colleagues about my fascination of Neuromarketing and the book Blink was recommended to me .

I bought the audio version of it. After one listen all the way through one thing stuck to me (currently listening a second time, so more is surely to come). It is the Project Implicit, haling from Harvard University. A test of associative thinking, teaching us much about old-brain perceptions.

Visit Project Implicit® site here

]]> http://vevmedia.net/blog/project-implicit/feed/ 0 Brain Magic http://vevmedia.net/blog/brain-magic/ http://vevmedia.net/blog/brain-magic/#comments Tue, 26 Aug 2008 18:06:46 +0000 vevmesteren http://www.vevmedia.net/blog/?p=318

]]> http://vevmedia.net/blog/brain-magic/feed/ 0 Prediction vs Deduction (or referencing) http://vevmedia.net/blog/prediction-vs-deduction-comparison/ http://vevmedia.net/blog/prediction-vs-deduction-comparison/#comments Tue, 26 Aug 2008 14:26:37 +0000 vevmesteren http://www.vevmedia.net/blog/?p=316 Some continued thoughts about my new found obsession. After having watched the two videos of the previous post.

The brain is not taking decisions based on experience but based on prediction. You will turn the doorknob, no matter where on the the door it is, we are predicting the door will open by turning the doorknob.

What we do not see, but assume, our brain creates. Living experience in real, and re-livng the same experience by thought, triggers the same areas in the brain. What then, one should ask, is real?

While sitting down, you predict that the chair will catch your bum, not that you will fall as a result of someone pulling away your chair. Nor do you calculate your weight and mass and if the chair will be able to support you. You sit down, predicting the outcome…

Apply this logic to AI and communication and we are moving in the right direction.

Always move, and always move forward, in either of the the 360 radius. Always choose the Geodesic, and your chosen path is the most efficient.

The mind’s foremost task is not to deduct, but to predict…

]]> http://vevmedia.net/blog/prediction-vs-deduction-comparison/feed/ 0 The brain and and the computer… http://vevmedia.net/blog/jeff-hawkins-talks-ted/ http://vevmedia.net/blog/jeff-hawkins-talks-ted/#comments Mon, 25 Aug 2008 20:32:55 +0000 vevmesteren http://www.vevmedia.net/blog/?p=315 First: Backwards engineering the brain

Then: Imagine a computer that functions like a brain…

]]> http://vevmedia.net/blog/jeff-hawkins-talks-ted/feed/ 3 What the brain likes… http://vevmedia.net/blog/where-the-brain-and-the-market-meet/ http://vevmedia.net/blog/where-the-brain-and-the-market-meet/#comments Thu, 21 Aug 2008 20:47:08 +0000 vevmesteren http://www.vevmedia.net/blog/?p=312 Neuromarketing - a no-brainerscary as it might be, it is a fact, it is being used…so one might just as well stay on top of things…I am, off course, talking about Neuromarketing

I read Neuromarketing – Understanding the buy button of the brain. 300 pages that I raced through, finding myself baffled by simplicity and easy to follow blatant effectiveness.

A true no-brainer…
How to reach the decision-making brain, and understanding what stimuli this part of the brain needs to decide in your favor.

read more on the authors blog here…

What would YOU need to to be convinced?

My notes so far on the subject

Old Slogan:
Homeless. PLEASE HELP!

New Slogan:
What if YOU where hungry!?

Brain 3 layers
New – rational
Middle – emotional
Old – (me) decision maker

Six old-brain stimuli

  1. Selfcentered
  2. Contrast
  3. Tangible Input
  4. The beginning and the end
  5. Visual stimuli
  6. Emotion

Principles of effective communication

  1. Suspend judgment
  2. Listen deeply
  3. Challenge assumptions
  4. Inquire and reflect

Pain x Claim x Gain x (Old brain)3

  1. Diagnose the Pain
  2. Differ your claim
  3. Demonstrate your gain
  4. Deliver to old brain

another blog on the same topic, neurosciencemarketing.com/blog

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