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A couple of months back I posted quite a bit about a new found source of inspiration of mine. Neuroscience. Included in my post where many videos to TEDtalks. Well it is TED time again, and, sadly, I am not there. So I am as so many of us, confided to...

It's been a while since last summer's Neuroscience and behavioral obsession. Well Gladwell speaks with Charlie Rose here, and he's got things to say, Enjoy! ...

"IBM has announced it will lead a US government-funded collaboration to make electronic circuits that mimic brains." more on the BBC Reminds me of the TEDtalk by Kwabena Boahen...

I spoke with some of my colleagues about my fascination of Neuromarketing and the book Blink was recommended to me . I bought the audio version of it. After one listen all the way through one thing stuck to me (currently listening a second time, so...

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Some continued thoughts about my new found obsession. After having watched the two videos of the previous post. The brain is not taking decisions based on experience but based on prediction. You will turn the doorknob, no matter where on the the door...

First: Backwards engineering the brain Then: Imagine a computer that functions like a...

scary as it might be, it is a fact, it is being used...so one might just as well stay on top of things...I am, off course, talking about Neuromarketing I read Neuromarketing - Understanding the buy button of the brain. 300 pages that I raced through,...