is it a bird? is it a plain? No, it is a plane flying on Google! Well not quite, just felt like doing that one. So it is not quite there Virgin Style. But Google acquired ITA software. A site that feeds many traveling sites with live fares, as well. Google promises that they will not hamper any of ITA’s existing partners, such as Bing Travel.
Interesting at any rate that Google is pushing into yet another market, and specifically taking over a collaborator of their competition. Also, think of it like this. The travel industry is literally THE consumer industry where online buying has completely overtaken any other purchasing behavior. Being the biggest player on the web, you want to have a serious hand in one of it’s most sold produce.