a bit of self-promo…

The last weeks, I spent a lot of time re-working my Shanti CMSes SEO-ability.

And the efforts are starting to bare fruit. Or so it seems anyways…
- I polished the function generating and submitting the sitemap.xml function (the webmaster-tools now fully approve it). The sitemap is submitted to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com.
- added a robots.txt specifying the content we want indexed.
- the addresses are now SEO friendly, resulting in better ranking in search engines.
- Also modified some of the PHP generating the navigational structure allowing the site administrator more liberty as to the appearance of the content, as well as more SEO friendly code.

The results, 15% more visitors coming via search engines, a 15% drop in bounce rate, 4.8 page depth per visit (as opposed to 2.3 before).

And to top it all off, Olivier, the master acupuncturist called me today, he got two new clients because of his site today. The new features have been in place for a little more then one week.

SEO time well spent…